Getting 14mpg combined with the 03 KJ, drives fine but too thirsty compared to other people's stats.
What is your driving style like (and be HONEST)? Everyone always says they drive normal... or "not too aggressive".. they're fibbing. lol.
How high does the engine rev while you accelerate normally? Are you a half throttle at every green light kinda guy?
I drive like an old man who's pissed off that his paper boy was 3 minutes late that morning... people pass me because I don't accelerate as fast as they do. I get to speed, I just aint in a hurry to do it (I still accelerate quickly enough to not slow down traffic or cause safety issues). My engine rarely goes past 3,000rpm on a normal city/rural highway acceleration. Expressway, different story, get your **** up to speed!
How about your differential fluids? Changing mine seemed to help my mpg. New trans fluid and filter recently, like in the past 30-50k miles? If the trans is slipping slightly, or not applying all the power to the axles, the engine is going to have to work harder for the same amount of acceleration.
That being said, I avg 18.6-19.7mpg city/55mph highway. Routinely see 20-21.5mpg at 70mph on the expressway. Higher when I'm cruising along on a 55mph rural highway. I use cruise control when possible, and coast to stop lights (even yellow ones) when appropriate.
Also check and maintain your tire pressures.. even just 2psi off is enough to make a difference.