So the photo may be altered, but anyone that does ads (i.e. myself) can tell you that sure, we all change or alter the color at times. I just had a photo that the lawn in front of a house was somewhat blue, so I increased the yellow (in Photoshop) to make the grass look greener. But on my Apple display, that puppy looks like a purple KJ, not just a dark red KJ that has had the overall picture moved to the magenta/ purple side. If I liked a photo and I was in control of the Jeep.com web site, I could see using the photo, even if it didn't have an officially released color. It's a good shot. I just have to say that Jeep possibly did have a purple KJ. It's not a bad color, as I had a friend that had a similar color VW. Now I can see VW selling the color, but Jeep? No. IMHO, someone said it wasn't tough enough.