Thanks for taking the time to expand on this.
As I've said before, here in the UK, we only got E10 wished on us earlier in the year (I think about the same time as most of Europe, although, as travel has been severely curtailed over the last couple of years, I can't be sure) but the higher octane option (only available from the "majors") stayed at 5% - &, as already admitted, I only ever look at price of gas on my travels around/across America (not to be resumed any time soon, sadly, thanks to the DHS changing the rules). Perhaps if I had, I might've better understood the advice to chose by octane rating, making no mention of the ethanol content.
Here, of course, the basic "Use 87 around town and 89 when loaded, towing, or on long freeway trips…" rule doesn't work, because the lower octane fuel has more ethanol, whereas the higher octane, while significantly more expensive, returns better consumption &, so, higher mp$. The basic difficulty we face, is the price difference between the 2 grades being, if you're very lucky, 10p a litre & 30p (or more, probably, on the freeway) - say, 46c - $1.37 a gallon.